Becoming a parent is both deeply fulfilling and wildly challenging. These affirmation cards are here to support a new parent move through every milestone confidently. Designed for display, these 52 encouraging messages can be switched out each week, or when inspiration is needed the most.

Tape them on a mirror, tuck them into a nappy bag, or post them in the nursery. Each card features gorgeous illustrations and reads like a wise friend offering reminders that you are already strong and already enough.

Inside, you’ll find affirmations to encourage self-care and honour each moment:

Give love to the remarkable person you’re becoming.

Your baby doesn’t need “perfect” – they just need you.

FYI – you already have everything you need to be a wonderful parent.